In my Advertising Agency course at Oakland University, we worked on semester long campaigns. Our client was in-home caregiving facility, CareBuilders at Home. For this campaign, I ideated and created all of the owned, earned and paid media. This included mockups of each category, as well as a yearly content calendar and media recommendations. Whether it was what platform to post on, the frequency of posts, or what posts would look like, I covered all bases and assisted in our agency winning against our competitors.